Fontsmith’s Prowess On UK Television Typography
BBC one ITV Channel 4 Film 4 Sky News Fontsmith was started in the late nineties by Jason Smith and has since grown to become one of the countries leading type design studios....
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Analysis of the Hollister In-store Experience
I’ve been thinking about Hollister’s in-store experience for a while now. By traditional measures like product clarity, in-store navigation and consumer journey the store falls down at almost every touchpoint. It is, however,...
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Container Branding – Fad or Future
You will have seen countless examples of ‘container branding’ even if you’re unfamiliar with the term. It’s a broad name for a brand marque that has a determined and set shape but changeable, adaptable content. Although...
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Proposal for a Simplified and Consistent Governmental Identity
The United Kingdom’s central government is comprised of 24 ministerial departments, 26 non-ministerial departments and around 800 executive agencies. Over time, with governmental shuffles and re-structuring, departments are created, merged, renamed and retired...
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Kady Jesko
Some really nice branding/identity work from Kady Jesco, a graphic design graduate from Central Michigan University. Kady’s portfolio demonstrates a passion for typography and a leaning towards condensed faces and muted photography. You...
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More 4 Rebrand
Last week More 4 rebranded itself in order to aid a larger repositioning of the channel. A sneak peak of the logo was released late last year (2011) and was met with the...
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Rene Bieder Logo Design
It’s fairly common to be really impressed by the concept, development and thought process involved in a logo design but much rarer to be blown away by the execution. Rene Bieder’s mark for...
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New Starbucks Logo
Starbucks have said that they are currently, and want to become, more than just a coffee company. So they took this shift in alignment, coupled with the company’s 40 year anniversary as an...
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Top 4 Black and White Logos of 2010
Two of the (many) golden rules of logo design. 1) To be vectorised and thus scalable to very small and very large sizes. 2) To work effectively in colour and black and white....
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Top 3 Wine Logos
We are going to start rounding up logos into groups of 3. That way we can supply you all with more for your money. As is evident from the latter two logos here,...
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