Awareness Test Advert

I love this advert cycle safety advert. It works so well because it invites the viewer to be involved with the advert, surprising them and then delivering the important message. It is also an intelligent step away from the somewhat easy shock tactics employed in many road safety campaigns.

Category : Advertising

Leave a Reply Cancel reply

Sponsors
Categories
- Advertising
- Architecture
- Art
- Branding
- Film
- Furniture
- Illustration
- Infographics
- Music
- Packaging
- Photography
- Product Design
- Social Media & Tech
Subscribe via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.
You may also like
- Call Parade – São Paulo
  Call Parade is an ongoing public art project in São Paulo sponsored by...
- Helena Schepens’ Fruit Bowl
  In the 1896 article, Louis Sullivan famously stated that “form follows function”,...
- Tree Hotel
  We came across Sweden’s Tree Hotel recently and were taken its rooms...
- Marcio Kogan Architechture
  Despite often being quoted saying he enjoys the chaotic ugliness of his...
- Bicycle Wheel Clock
  The clock from Charlottesville, Virginia’s PixelThis is made from a recycled aluminum...

- Poster design by KavanStudio
  KavanStudio is the home of award winning designer Matthew Kavan Brooks. A...
- Vodaphone HQ
  Consumer product companies’ head quarters generally aren’t customer facing and thus they...
- Patrick Monkel illustrative portraits
  Patrick Monkel’s large portfolio elegantly merges illustration with photography and typographic experimentation....
- Julien Vallée
  This caught my eye just as a piece in itself but my...
- Proposal for a Simplified and Consistent Governmental Identity
  The United Kingdom’s central government is comprised of 24 ministerial departments, 26...
- Ai Weiwei – Sunflower Seeds
  In October 2010, Sunflower Seeds was installed at the Tate Modern Turbine...
- Patrick Monkel illustrative portraits
  Patrick Monkel’s large portfolio elegantly merges illustration with photography and typographic experimentation....
- Malwitz Custom Surfboards
  Malwitz Custom Surfboards was asked to design and shape...
- El Montero’s Brand World by Anagrama
  El Montero, is a restaurant located in Saltillo Coahuila, a city very...
- Movement Pop Up Cafe
  We like the fresh, unpretentious and happy look of the temporary Movement...
- Bomboland – Treasure Island Illustration
  Bomboland is a studio based in Lucca, Italy, which can only be accessed...
- Pininfarina Giulia Rocking Horse
  When traditional design, conepts or objects are given a contemporary overhaul, the...
- Nagai Hideyuki’s 3D Sketchbook
  Nagai Hideyuki is a 3D sketchpad artists born in Wakayama, Japan. Usually,...
- Absolut Glimmer Limited Edition
  Every year Absolute release a limited edition version of Absolute Blue (their...
- 123Klan Engraved Skateboards
  A nice recent update to the 123Klan portfolio caught our eyes....